By Andrew Kimbrell, Center for Food Safety
Most of us have told a lie a time or two and probably a variety of
them. For example, there is the excuse lie as in the timeless “my dog at
my homework,” and the proverbial “white lie” as in “No you really do
look great in those jeans.”
But the “The Big Lie” is different. The term refers to a propaganda
or advertising technique by which first you say the opposite of an
obvious truth about an event or product, and then keep repeating and
repeating that lie until it becomes an unquestioned mantra for the
public. So no matter how much the lie defies common sense it over time
becomes commonplace.
Take the iconic marketing campaign promoting Coca Cola. You’ll easily
recall the endlessly repeated mantra: “Coke, it’s the real thing.”
Well, whatever you may think of Coke, not much in my estimation, it is
anything but the real thing. It’s highly processed, is laden with high
fructose corn syrup derived from GMO corn, contains caramel coloring and
it goes downhill from there. So the ad is obviously the exact opposite
of the truth. But repeated countless times the slogan becomes accepted
without thought.
Here’s another favorite example, the AT&T telephone ad campaign,
“Reach out and touch someone.” Certainly phones can be great but as
anyone separated from a loved one knows, to their great frustration, the
one thing you can’t do with them is actually reach out and touch that
important someone. You are actually just touching the dial pad and
handset. Again, a mantra that is obviously false but was repeated so
often it almost made sense.
Similarly, for more than two decades the promotion of genetically
engineered (GE) crops in the United States and worldwide has been based
on the Big Lie. Led by Monsanto’s aggressive international marketing
campaign the mantra has been, and still is, that GE crops “reduce
pesticide use, increase yield and are key to feeding the world.”
I have been working on this issue for decades and during that time
have seen that virtually every major media story on GE crops began with
this “Big Lie” claim, and using almost identical language. These claims,
as with those in the Coke and AT&T commercials, defy common sense.
Monsanto and the other leaders in promoting GE crops—Dow, Dupont,
Syngenta and Bayer—are all chemical companies that make tens of billions
of dollars in profits by selling ever more pesticides, especially
herbicides. Why would they spend hundreds of millions of research
dollars and then billions in advertising and lobbying to promote crops
that actually “reduce pesticides” and thereby destroy their bottom line?
Are these companies committing economic suicide in an altruistic
attempt to feed the world? Obviously not. You can accuse Monsanto of
many things, including myriad corporate crimes over many decades, but
altruism is not one of them. As my organization and many others have
scientifically demonstrated many times to a deaf media, the vast
majority of GMOs are not designed to decrease herbicide use but to
massively increase it.
More than 90% of US corn, soy, cotton, and sugar beets have been
genetically engineered to withstand massive doses of the toxic
herbicides these companies make, and profit from. Normally care has to
be taken using herbicides because they kill not just weeds but anything
green, including the crops they come into contact with. But with these
herbicide tolerant crops large-scale operations can even conduct aerial
spraying of their fields with these herbicides and the weeds die but the
crops survive.
Because of GE crops, each year, more than 100 million more pounds of
Roundup are used on America’s croplands each year. These toxic chemicals
pollute our water and air, kill wildlife and native plants and threaten
the very survival of the monarch butterfly and other species. In 2015,
the World Health Organization’s research arm found
that the active ingredient in Roundup is a “probable carcinogen.” So
for Monsanto and the other chemical companies, genetically engineering
crops is just another way to significantly increase profits. They sell
the seeds and the poisons sprayed on those seeds. Great for their bottom
line, terrible for the rest of us and the planet.
What about the Big Lie about increased yield and feeding the world?
Well in 2009 the Union of Concerned Scientists published a definitive report
called “Failure to Yield,” which made it clear that there was no
significant yield increase with GE crops. Despite the clear title and
message the media entranced with the Big Lie barely noticed.
But as Martin Luther King, Jr. liked to say, “No lie can live
forever.” And in the waning weeks of the recent contentious and
dispiriting election campaign, a surprising ray of light illuminated the
longstanding GE crops debate. Remarkably, the source was the New York
Times, which for so many years had ignored the science about genetic
engineering and bought the Big Lie. But in a front-page story, the Times became among the first mainstream media sources to debunk the Big Lie about GMOs.
The newspaper story was based on research comparing pesticide use and
yield between the United States, where genetic engineering has
dominated major crops, and Western Europe, which did not embrace the
technology. They found that overall the use of herbicides such as
Monsanto’s Roundup had increased by more than 20% in the United States
since the introduction of GE crops, while during the same time period
herbicide use in France, Europe’s biggest crop producer, had not only
not increased but actually decreased by 36 percent.
Read more: https://foodrevolution.org/blog/food-and-the-environment/monsanto-gmos-truth/?utm_campaign=frn16&utm_medium=email&utm_source=email-automated&utm_content=2335&utm_term=existing-email-list&email=subzerohc%40yahoo.com&firstname=John&lastname=Zahos
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